The Salers Cattle Society enjoyed a complete clearance at its Inaugural Exeter Spring Sale, held at Kivells’ Exeter Livestock Centre on 17 April 2026. Overall, the sale achieved a 100% clearance, where trade was topped by the only bull forward at 4,000gns and pedigree females peaked at 3,800gns. Commercial cattle also met keen demand hitting 2,500gns.
Leading the trade at 4,000gns was the senior bull Gentons Umbro, bred by Bertrand Facon, offering a combination of proven French genetics on both sides of his pedigree. This powerful, correct bull sire by Murphy who was Overall Champion at the 2019 Salers Concours National, found a new home with J E Wakely & Son, Durvill, South Penzance.
The pedigree female trade was headed at 3,800gns by Morwenstow Sheila 49, a stylish young cow by Preenbank Nando from R & R Jordan, Newton Abbot and sold to J Rosewell, Sidmouth, Devon with her heifer calf at foot. Close behind at 3,600gns came Moortown Verity and her heifer calf at foot, again from the noted Moortown herd of R & R Jordan, she sold to J Davey & Sons, Okehampton. Two further entries from the same home, this time both sired by Gentons Roland, Moortown Alison 7 and Moortown Sheila 6, each realised 2,100gns, and both were secured by J E Wakely & Son Durvill.
From the Gentons female consignment, January 2025 born Gentons Victoria Poll sired by home bred Gentons Sergeant Poll and Gentons Viola another Murphy daughter this time born in February 2025, each made 2,050gns to J Cole & Son, Ivybridge. Meanwhile, a trio of similarly bred heifers, Gentons Victoria Secret, Gentons Vodka, and Gentons Valentine born in February, March and April 2025 respectively, levelled at 1,950gns, and headed to the pedigree Exeter herd owned by M Parr, Matford, Exeter. Across the pedigree females, nine lots averaged £2,515, reflecting solid demand for well-bred breeding stock.
Commercial Salers females were keenly sought, topping at 2,500gns on two occasions for a cow and a young cow from M Parr, Matford and headed to the new postcode, home of J Davey & Sons, Okehampton. Concluding the sale three commercial bulling heifers aged 12 to 17 months old, from R & R Jordan, sold for 2,150gns a piece and took the short journey home with M Parr, Matford. The five commercial entries averaged £2,405.
With 15 lots forward and a full clearance achieved, the Exeter Spring Sale provided a positive indicator for the breed in the South West, with solid trade across both pedigree and commercial sections.
SALE STATISTICS
Bulls (1): Top 4,000gns, average £4,200
Pedigree females (9): Top 3,800gns, average £2,515
Commercial females (5): Top 2,500gns, average £2,405
Overall: 15 lots, 100% clearance
𝗦𝗔𝗟𝗘 𝗣𝗥𝗜𝗖𝗘𝗦
Bulls
4,000gns – Gentons Umbro
Pedigree Females
3,800gns – Morwenstow Sheila 49
3,600gns – Moortown Verity 2
2,100gns – Moortown Alison 7
2,100gns – Moortown Sheila 6
2,050gns – Gentons Victoria Poll
2,050gns – Gentons Viola
1,950gns – Gentons Victoria Secret
1,950gns – Gentons Vodka
1,950gns – Gentons Valentine
Commercial Females
2,500gns – Cow
2,500gns – Young Cow
2,150gns – Bulling Heifer
2,150gns – Bulling Heifer
2,150gns – Bulling Heifer
